City of Memphis | 901 Reasons to Wear a Mask
Tailored to destinations and feelings unique to being a Memphian, our campaign sought to create 901 reasons for The 901 community to mask up.
Social, OOH & Digital
Okay I’ll admit that we never quite got to the full 901 reasons… But I think this gallery shows a pretty good sampling of the magnitude of work.
For this campaign I looked to create a simple but impactful design that pulled from the iconic neon of Beale Street. The colors & unique illustrations brought variety while the treatment and layouts helped maintain overall cohesion, even when passing along the designs throughout our team to help execute.