Tap 42 | Senior Capstone
Tap 42 had the issue of being thought of as “just a bar”.
We needed customers to think of them not just for their craft drinks but their carefully crafted food as well.
Art Direction & Photography & Food Styling & Retouching & Design, Oh My!
With a group of art directors and copywriters working hand-in-hand, we created a new way for Tap 42 to visually tell their restaurant’s story. Wanting the color and details of the food & drink to shine, we went dark and moody with the photography. And by breaking the dishes apart we were able to showcase the quality of the carefully crafted ingredients that go into their dishes.
This project got me a lesson in food styling, action shots & photo editing galore.
If you want to see all the work Click Here (warning: it’s a 90 page deck)
