Amtrak | Brand Campaigns
Amtrak is a well known American brand but they need customers to choose them over the perceived convenience of car trips & quickness of flying.
We have to tell the greater story of what the train can give you.
Just An Amtrak Away (2021)
Amtrak needed a way to get back into the game as travel restrictions started to loosen.
We took the opportunity to use challenges we have all been living though and how showcase how relief; in the form of an escape, a change of scenery, or a little assistance could all be Just an Amtrak Away.
Get Carried Away (2019)
Ridership had been falling for Amtrak with cars & planes becoming much more popular means to get you to your destination.
But for Amtrak the journey is part of that destination. It’s about not just getting you from point A to point B, but about adding more to the in between. It’s about the moments that carry you away.
2020 Effie Finalist
